About us

ESTABLISHED 2016 • SIALKOT, PAKISTAN

About Fitletiqo Sports and Our Manufacturing Expertise

About Fitletiqo Sports, we are a dedicated sportswear manufacturer specializing in high-quality custom and bulk athletic apparel for fitness brands, sports teams, and retailers worldwide. With a strong focus on expert craftsmanship, performance-driven fabrics, and reliable global production, we help businesses transform their concepts into premium sportswear products that perform consistently and stand out in competitive international markets.

Established In

2000

Annual Capacity

0 M+

Work Force

100

Average Lead time

10 Days

ABOUT FITLETIQO SPORTS

Craftsmanship Meets Innovation

Fitletiqo Sports is a premier manufacturer of high-performance sportswear and custom fitness apparel, delivering technically advanced products engineered to meet the rigorous demands of the global market. Founded by Chief Executive & Founder Anjum Iqbal, the company was established on a foundation of superior craftsmanship, unwavering reliability, and continuous innovation within the sportswear manufacturing industry.

As a strategic business unit of the Simpex Group—an international trading organization with a legacy dating back to the 1980s—Fitletiqo Sports blends decades of industrial heritage with forward-thinking solutions. Headquartered in Sialkot, Pakistan, a world-renowned hub for sports goods manufacturing, we combine traditional skilled workmanship with state-of-the-art production technologies to deliver elite-level sportswear for international brands.

Building Long-Term Partnerships Worldwide

Strategic International Infrastructure

At Fitletiqo Sports, we believe success is built through long-term collaboration. Our approach centers on understanding client goals, delivering reliable production, and growing together through consistent results. This partnership-driven mindset has enabled us to establish trusted relationships with brands across the global market.

Germany Office

Regional hub for European customer engagement and R&D collaboration, providing specialized support across the European market.

United Kingdom

Dedicated business development center focused on strategic partnerships and localized customer support throughout the UK region.

Sialkot HQ

World-renowned manufacturing hub combining traditional craftsmanship with cutting-edge production technologies and quality control.

OPERATIONAL EXCELLENCE

Transformative Manufacturing

Concept-to-Market

Specializing in evolving innovative ideas and prototypes into scalable, retail-ready production with precision engineering.

End-to-End Solutions

Comprehensive concierge experience managing the entire lifecycle from initial design and material sourcing to final global delivery.

Digital Modernization

Leading the transition from traditional to automated and digitized systems, ensuring processes remain at the forefront of industry standards.

Our Mission, Vision, and Quality Commitment

Quality & Partnership

Quality assurance and logistical precision form the foundation of our reputation. Through strict quality control protocols and efficient manufacturing practices, we consistently deliver premium sportswear within committed timelines while meeting international industry benchmarks. Our continued growth reflects our ability to adapt to market demands and our dedication to building on-time delivery trust with brands, professional organizations, and entrepreneurs worldwide.

Rigorous QC

Multi-stage quality control protocols ensuring every product meets elite standards

Lean Manufacturing

Optimized processes delivering efficiency without compromising craftsmanship

Global Logistics

Precision-timed delivery systems ensuring commitments are consistently met

Our Mission

Our mission is to guide you through the steps on this journey – from choice of materials, creative designs and product refinement to developing sustainable business models, ensuring quality, managing suppliers, and navigating regulatory compliance.

Give wings to your innovative ideas with support from Fitletiqo Sports, and let's create manufacturing for the future together.

Our Vision

We strive to deliver a total solution, tailored to the needs of Athletes, Gyms, Retailers, Whole sellers, Fashion brands, individual customer, and to provide the customers with an exceptionally high level of service every time. Service and quality are in our DNA – a DNA that is shared between every employee in the company and is an inherent part of our company culture.

Taking the environment and our working environment into account is an integral part of our work, which we cherish, as it is crucial for us in order to pursue our vision.

OUR LEADERSHIP

Guided by purpose and powered by results, get

to know the people who shape what’s next for Fitletiqo Sports.

Najam Iqbal

CEO & FOUNDER

Muhammad Waleed

Managing Director

Kashif Hamid Bajwa

Director Finance

Umair Akram

Director Production

Abdul Basit Butt

Director, Digital Transformation & BD

Sarmad Saleem Khan

Director Operations

Khalid Irshad

Director Corporate Developemnt

Adnan Maqbool

Director Marketing

Hendrik Schmidt

Director Sales

Why Brands in USA & UK Choose Fitletiqo Sports

Material Selection

Carefully selecting premium materials to guarantee strength, comfort, performance, and reliability.

Material Development

Developing high-performance materials to ensure durability, comfort, flexibility, and long-lasting product quality.

Pattern Making

Precision pattern making to achieve perfect fit, comfort, and functionality in every product.

Designing

Creating innovative and stylish designs that combine performance, comfort, and modern athletic aesthetics.

MESSAGE FROM LEADERSHIP

A Legacy of Precision and Perseverance

“In the end, it is not the work we do, but the value we create and the trust we earn that defines who we truly are.”

Our Journey: Built on Grit and Innovation

At Fitletiqo Sports, our journey is defined by the grit of our past and the innovation of our future.

Founded as a strategic business unit of the Simpex Group—a legacy organization rooted in the international trading landscapes of the 1980s—Fitletiqo Sports was born from a vision to bridge the gap between traditional craftsmanship and global performance standards.

About Fitletiqo Sports, the path to establishing this organization was not paved with ease. It was forged through years of relentless struggle, untired days, and exhaustive nights of dedication. From the early stages of conceptualizing a world-class manufacturing hub in Sialkot to scaling operations across Europe and the UK, every milestone reflects a deep-seated commitment to craftsmanship. We did not just build a factory; we engineered a culture of reliability, accountability, and technical excellence that defines About Fitletiqo Sports today.

From Vision to Global Manufacturing Excellence

Today, Fitletiqo Sports stands as a testament to that perseverance. With an annual capacity of 2 million units and a specialized workforce of 275+ professionals, we have transitioned from a localized vision to a global manufacturing powerhouse. We specialize in the high-stakes transition of turning innovative prototypes into scalable, market-ready production within an agile 30-day lead time.

Our focus remains unwavering: Operational Coherence. By integrating our roots in the Simpex Group with modern R&D collaborations with the entire world, we provide our partners with a seamless, end-to-end concierge experience. We don’t just supply products; we provide the strategic backbone that allows brands and entrepreneurs to scale with confidence.

As we continue to showcase our advancements on international stages, my commitment remains the same as it was in the beginning: to deliver high-caliber, precision-engineered gear through a partnership built on transparency and long-term strategic reliability.