About us
ESTABLISHED 2016 • SIALKOT, PAKISTAN
Engineering Excellence in
Sports Performance
A premier manufacturer of high-performance sportswear and technical training equipment, delivering elite-level products to the global market.
Craftsmanship Meets Innovation
Fitletiqo Sports is a premier manufacturer of high performance sportswear, fitness apparel, and technical training equipment, engineered to meet the rigorous demands of the global market. Founded by Chief Executive & Founder Anjum Iqbal, the company was established on a foundation of superior craftsmanship, unwavering reliability, and continuous innovation.
As a strategic business unit of the Simpex Group—an international trading organization with a legacy spanning back to the 1980s—Fitletiqo Sports combines decades of industrial heritage with forward-thinking solutions. Headquartered in Sialkot, Pakistan, a world-renowned hub for sports goods manufacturing, we integrate traditional skilled workmanship with state-of-the-art production technologies to deliver elite-level products.
Strategic International Infrastructure
Seamless collaboration and exceptional service through our registered entities across key global markets
Germany Office
Regional hub for European customer engagement and R&D collaboration, providing specialized support across the European market.
United Kingdom
Dedicated business development center focused on strategic partnerships and localized customer support throughout the UK region.
Sialkot HQ
World-renowned manufacturing hub combining traditional craftsmanship with cutting-edge production technologies and quality control.
Transformative Manufacturing
Concept-to-Market
Specializing in evolving innovative ideas and prototypes into scalable, retail-ready production with precision engineering.
End-to-End Solutions
Comprehensive concierge experience managing the entire lifecycle from initial design and material sourcing to final global delivery.
Digital Modernization
Leading the transition from traditional to automated and digitized systems, ensuring processes remain at the forefront of industry standards.
Quality & Partnership
Quality assurance and logistical precision are the pillars of our reputation. Through rigorous quality control protocols and lean manufacturing practices, we consistently deliver high-caliber products within committed timelines. Our growth is a direct reflection of our commitment to market responsiveness and our dedication to building long-term, high-trust partnerships with brands, professional organizations, and entrepreneurs worldwide.
Rigorous QC
Multi-stage quality control protocols ensuring every product meets elite standards
Lean Manufacturing
Optimized processes delivering efficiency without compromising craftsmanship
Global Logistics
Precision-timed delivery systems ensuring commitments are consistently met
Our Mission
Our mission is to guide you through the steps on this journey – from choice of materials, creative designs and product refinement to developing sustainable business models, ensuring quality, managing suppliers, and navigating regulatory compliance.
Give wings to your innovative ideas with support from Fitletiqo Sports, and let's create manufacturing for the future together.
Our Vision
We strive to deliver a total solution, tailored to the needs of Athletes, Gyms, Retailers, Whole sellers, Fashion brands, individual customer, and to provide the customers with an exceptionally high level of service every time. Service and quality are in our DNA – a DNA that is shared between every employee in the company and is an inherent part of our company culture.
Taking the environment and our working environment into account is an integral part of our work, which we cherish, as it is crucial for us in order to pursue our vision.
OUR LEADERSHIP
Guided by purpose and powered by results, get
to know the people who shape what’s next for Fitletiqo Sports.
Najam Iqbal
CEO & FOUNDER
Muhammad Waleed
Managing Director
Kashif Hamid Bajwa
Director Finance
Umair Akram
Director Production
Abdul Basit Butt
Director, Digital Transformation & BD
Sarmad Saleem Khan
Director Operations
Khalid Irshad
Director Corporate Developemnt
Adnan Maqbool
Director Marketing
Hendrik Schmidt
Director Sales
Why Choose Us
Material Selection
Carefully selecting premium materials to guarantee strength, comfort, performance, and reliability.
Material Development
Developing high-performance materials to ensure durability, comfort, flexibility, and long-lasting product quality.
Pattern Making
Precision pattern making to achieve perfect fit, comfort, and functionality in every product.
Designing
Creating innovative and stylish designs that combine performance, comfort, and modern athletic aesthetics.
A Legacy of Precision and Perseverance
“In the end, it is not the work we do, but the value we create and the trust we earn that defines who we truly are.”
At Fitletiqo Sports, our journey is defined by the grit of our past and the innovation of our future.
Founded as a strategic business unit of the Simpex Group—a legacy organization rooted in the international trading landscapes of the 1980s—Fitletiqo Sports was born from a vision to bridge the gap between traditional craftsmanship and global performance standards.
The path to establishing this organization was not paved with ease. It was forged through years of relentless struggle, untired days, and exhaustive nights of dedication. From the early stages of conceptualizing a world-class manufacturing hub in Sialkot to scaling our operations across Europe and the UK, every milestone reflects a deep-seated commitment to craftsmanship. We did not just build a factory; we engineered a culture of reliability and technical excellence.
Today, Fitletiqo Sports stands as a testament to that perseverance. With an annual capacity of 2 million units and a specialized workforce of 275+ professionals, we have transitioned from a localized vision to a global manufacturing powerhouse. We specialize in the high-stakes transition of turning innovative prototypes into scalable, market-ready production within an agile 30-day lead time.
Our focus remains unwavering: Operational Coherence. By integrating our roots in the Simpex Group with modern R&D collaborations with the entire world, we provide our partners with a seamless, end-to-end concierge experience. We don’t just supply products; we provide the strategic backbone that allows brands and entrepreneurs to scale with confidence.
As we continue to showcase our advancements on international stages, my commitment remains the same as it was in the beginning: to deliver high-caliber, precision-engineered gear through a partnership built on transparency and long-term strategic reliability.
